A Truer, More Timeless Greece
We’re inspired by the idea of an endless summer, filled with sun, light, creativity and connection. Taking a responsible approach to travel, our values align with those looking for community, creativity and softly sophisticated hospitality, bringing like-minded people together. Arrive with an open mind, ready to embrace serendipity, and relax into the slower pace, immersing yourself in the many facets of modern Greece.
"We aim to make Phāea synonymous with Greek luxury hospitality that embodies consciousness, blending cultural heritage with innovation. Every detail is crafted with care, so our guests experience Phāea and think, 'This is the Greece I’ve always dreamed of!'"'
— Agapi & Costantza Sbokou
Family, Heritage, Heart
For our family, Crete has always been more than just a place; it’s a passion. Phāea Blue is where we bring that passion to life, blending the warmth of Greek hospitality with the authenticity of Cretan traditions. Over the years, what has set us apart is our unwavering commitment to creating an experience that feels like home — a place where you can connect with the local culture, savor the food we love, and discover the stories that make Crete so special.
It’s not just about service; it’s about sharing a moment with you, a feeling of being part of something real. We don’t just offer a stay; we invite you into our family, to live and experience a true Greek summer, filled with joy, love, and the kind of hospitality that only comes from the heart.
It’s not just about service; it’s about sharing a moment with you, a feeling of being part of something real. We don’t just offer a stay; we invite you into our family, to live and experience a true Greek summer, filled with joy, love, and the kind of hospitality that only comes from the heart.
Our story starts with our father, Yannis Sbokos, who in the late '80s bought the land where Phāea Blue lies today. We grew up in hotels, as our father was amongst the pioneers of tourism in Crete; an educated visionary who helped shape quality tourism.
We carry our country and our island with us everywhere we go. On an island with enough fascinating history, architecture, culture, scenery, and outdoor activities to fill several lifetimes, you will find yourself slow to leave the property. This is no coincidence. Hospitality is part of our legacy and we feel a sense of responsibility to uphold the traditions that our land and our people taught us. We open our home to our guests and welcome them in our most authentic way.
We carry our country and our island with us everywhere we go. On an island with enough fascinating history, architecture, culture, scenery, and outdoor activities to fill several lifetimes, you will find yourself slow to leave the property. This is no coincidence. Hospitality is part of our legacy and we feel a sense of responsibility to uphold the traditions that our land and our people taught us. We open our home to our guests and welcome them in our most authentic way.
PHĀEA means the light of the eye, a sign of joy & happiness
PHĀEA is more than just a name; it embodies the essence of light, joy, and balance. The Greek letter 'Phi' (Φ), the symbol of the Golden Ratio, speaks to the harmony and proportion that exist throughout nature. This mathematical constant, found in everything from the pyramids of Giza to the Parthenon in Athens, has been revered for millennia as the symbol of perfect balance.
For us, PHĀEA is a reminder of the timeless equilibrium between nature and humanity, between heritage and innovation. It’s the light that guides our philosophy and our commitment to offering a true, harmonious Greek experience where every detail is crafted with care, from our family to yours.
For us, PHĀEA is a reminder of the timeless equilibrium between nature and humanity, between heritage and innovation. It’s the light that guides our philosophy and our commitment to offering a true, harmonious Greek experience where every detail is crafted with care, from our family to yours.
We invite you to explore our personal expression of Greece
PHĀEA is rooted in the timeless beauty of Greece, where tradition and innovation come together to create an experience like no other. At the heart of the brand is a dedication to quality—where elegance and timelessness are explored with a fresh perspective. Greek culture, spirit, and locality are reimagined in subtle, unexpected ways, blending classic elements with contemporary design to create a harmonious balance between the old and the new.
From this foundation, Crete emerges as the true heart of PHĀEA. As the largest of the Greek islands, Crete offers a stunning diversity of landscapes—from majestic mountain ranges and olive groves to serene beaches along the Aegean coast. Known for its rich culture and history, Crete serves as a gateway to Greece through the ages, providing authentic local experiences, a deep connection to nature, and, of course, a celebration of the island’s unique flavors and warmth.
From this foundation, Crete emerges as the true heart of PHĀEA. As the largest of the Greek islands, Crete offers a stunning diversity of landscapes—from majestic mountain ranges and olive groves to serene beaches along the Aegean coast. Known for its rich culture and history, Crete serves as a gateway to Greece through the ages, providing authentic local experiences, a deep connection to nature, and, of course, a celebration of the island’s unique flavors and warmth.
Our Creative Collaborations
We create concepts that bring like-minded people together and give prominence to a truer, more timeless Greece that is worth to be celebrated. Our partnerships with Greek designers, who represent the new generation of Greek design and craftsmanship, show clearly our passion to highlight the eclectic complexity of the Cretan culture and our vision to support people with shared values and mindset.
Phāea Blue x Benaki Museum
Phāea Blue partners with the Benaki Museum to showcase Greece’s rich heritage. Curated collections and local craftsmanship immerse guests in the island’s vibrant past.
Phāea Blue x Zeus+Δione
Phāea Blue collaborates with Zeus+Δione to celebrate our 20th anniversary honouring Greek heritage and blending luxury hospitality with timeless style and exquisite fashion.
Phāea Blue x P. Theodorides
Award-winning illustrator Philippos Theodorides enriches our suites with art that captures the extraordinary in the everyday, adding timeless beauty and a unique connection to the guest experience.
Phāea Blue x Melina Xenaki
Melina Xenaki’s handcrafted ceramics, inspired by Crete’s heritage, adorn Phāea Blue, including a bespoke bowl that adds a unique, elegant touch to the experience.
Phāea Blue x Themis • Z
Phāea Blue’s breakfast tableware, designed by Themis Zouganeli, features hand-painted blue motifs inspired by the Aegean Sea and Cretan landscapes, blending traditional elegance with modern refinement.
Phāea Blue x Nisaki mu
Corina’s ‘Nisaki mu’ design, inspired by Greek folk art and Crete’s landscapes, enhances the dining experience at Anthós. The handmade 'Gamopilafo' dish symbolizes local cuisine, adding authenticity to every meal.
